High-energy coalition launch Electrify Australia

More than 30 organisations have joined forces to launch the Electrify Australia campaign, with the public kick-off held at Parliament House in Canberra.

Advocates from across the science, policy, health, community advocacy and property sectors are leading the push.

The Energy Efficiency Council (EEC) says the shared goal is making it easier for Australians to replace equipment powered by gas, petrol and diesel with efficient electric alternatives powered increasingly by Australian renewable energy.

The campaign is calling for the policies, incentives and leadership needed to make it happen.

“We’re world leaders at rolling out solar, wind and batteries,” EEC CEO Luke Menzel says.

“Electrification is the final piece of the puzzle that will put all that clean energy to work, by swapping petrol and diesel vehicles with EVs, and replacing gas equipment with efficient, electric alternatives.”

The campaign is backed by a policy roadmap containing recommendations to accelerate electrification across every sector of the economy, including rental properties, manufacturers, food processors, farms, freight and more.

It is also part of a global movement, Electrify Now, which is already supported by governments including the European Commission, Canada, the Republic of Korea, Ethiopia, the Philippines, Singapore, Kenya, Uruguay, Jordan, Brazil and the United Kingdom, among others. The International Energy Agency and the International Renewable Energy Agency are also supporting the initiative.

The EEC’s Head of Policy, Jeremy Sung, says there’s a role for the Australian Government to send a clear signal that electrification is happening.

“… It’s what the future of our energy system will depend on,” Sung says.

An open letter has been released, addressed to Prime Minister Anthony Albanese and Federal Energy Minister Chris Bowen.

It states:

No matter where we live or what we do for work, every person in Australia deserves access to reliable, affordable and renewable energy.

With our abundant renewable energy resources, the opportunity is clear. A third of our homes run on low-cost rooftop solar, and no country is installing batteries faster – thanks in part to world-leading policies.

Now we need the next phase of reform to help households, businesses, farms and manufacturers cut their energy bills by putting this low-cost electricity to work in place of expensive gas, diesel and petrol.

Every spike in global energy prices flows through to what Australians pay, from the bowser to the supermarket shelf. Australia imports more than 90 per cent of the diesel our trucks, mines and farms run on. In March 2026 alone, automotive fuel prices rose more than 30 per cent in a single month.

The electric technologies we need to break our dependence on expensive, imported fuels are already here. What’s missing is a commitment from Government to deploy them at scale through clear policy, regulatory reform and targeted funding, to unlock the benefits for everyday Australians.

We are Electrify Australia, a growing movement of consumer, business, civil society and research groups. Together we are calling on the Albanese Government to accelerate electrification across every sector of the economy.

Households. Transport. Agriculture. Industry. Commercial buildings. Resources. Energy. The barriers differ by sector, but the answer is the same everywhere. Clear policy signals, effective regulation and targeted incentives that reach the people and businesses currently locked out of the switch.

From farm gates to factory floors, freight routes to front doors, everyone wins when Australia electrifies. The signatories below represent industries and communities that see this clearly.

We stand ready to work with you, so that together we can deliver affordable, reliable energy for this generation and the next.

Signatory organisations include the Australian Alliance for Energy Productivity, the EEC, Master Electricians Australia, the Investor Group on Climate Change, Smart Energy Council, Clean Energy Council, ACOSS, Australian Institute of Architects, Victorian Trades Hall Council, WWF, Green Building Council of Australia and many more.

  • See the full list here, and access the campaign resources along with case studies here.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *