Fujitsu General Australia streamlines sales team

Fujitsu General Australia has appointed Dave Smith as director of sales, marketing and product.

The company says that Smith’s promotion was partly an effort to streamline its national sales team and pave the way for a restructure that focuses on channel growth and support.

“The promotion is recognition of the enormous contribution Dave has made over the past six years in reshaping the structure and activities of our sales and marketing team and ultimately delivering, time after time, both the sales and financial results required in an ever-increasingly competitive market,” says Philip Perham, Managing Director, Fujitsu General Australia and New Zealand.

The restructure also includes the appointments of: Peter Cashel to Head of Sales; Ronnie Hinch to National Commercial Manager; and John Bourke to National Dealer Manager.

“This new approach provides Fujitsu General with an outstanding team of highly experienced air conditioning professionals, who have extensive knowledge of the industry, project development and products,” says Smith.

“Fujitsu General is fortunate to have so much talent within its sales team. Together Peter, Ronnie and John have more than 50 years’ experience in the industry; most of those have been with Fujitsu. The business is very excited about moving forward with this new structure, focus and support for the commercial channel and our valuable dealer partners.”

Prior to these changes, George Tsiotras was appointed to the position of National Retail Manager late last year. This followed the promotion of his predecessor, Edward Jackson, to Fujitsu General’s State Manager – Victoria and Tasmania.