New appointment at Next Cycle

As part of the leadership team with Chris Bakopoulos, General Manager Sales, Reich will lead commercial performance, product strategy and marketing across Next Cycle’s portfolio of European brands, including Viessmann, Maxa, Aquatechnik, Barberi and Imas Group.

Next Cycle Director, Mathew Harrison, says Reich’s appointment reflects the company’s ambitions as it scales its offering across Victoria, New South Wales, Queensland, Tasmania and the ACT.

Reich has a wealth of experience in senior product, commercial and marketing leadership in the HVAC and heat pump sector, most recently as Head of Product Management & Marketing at Stiebel Eltron Australia.

Reich says he was drawn to the new role as a result of the impact he has seen Next Cycle make in their first two years of trading within the hydronic and hot water sectors. It’s an area where the company has been seeing strong growth.

“I’ve spent my career helping bring European heat pump and hydronic technology to the Australian market, and I’m excited to bring that experience to Next Cycle at such a pivotal time for the business,” Reich says.

Harrison says that as the company expands, Reich’s leadership will be central to strengthening Next Cycle’s product offering.

“His experience with Stiebel Eltron across product strategy, pricing and marketing, combined with his deep understanding of the commercial and domestic hydronic and hot water markets, makes him an outstanding fit for Next Cycle,” he says.

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