ARC selected as finalist for sustainability award

The Australian Refrigeration Council (ARC) has been announced as a finalist in the National Banksia Sustainability Awards.

Billed as the longest-running sustainability awards in the world, the Banksia Awards seek out and recognise innovation and leadership through the lens of the UN Sustainable Development Goals (SDGs).

ARC entered its “Look for the Tick” summer marketing campaign in the Marketing and Communications for Impact category. Other finalists in the category include the World Wildlife Fund and the Australian Conservation Foundation.

ARC chief executive officer Glenn Evans says the announcement is a great honour.

“Our campaign reaches hundreds of thousands of consumers each year, encouraging them to seek out ARCtick license holders for all their air conditioning and refrigeration needs,” Evans says.

“It is a wonderfully successful way to help licence holders to grow their businesses and to protect the environment in the process.

“Last summer we added video commercials on YouTube and Connected TV, and this year we added commercials featuring a female technician along with those with a male technician.

“We are delighted to receive this recognition, as it highlights the work our whole team at ARC does to make a real and positive difference to the environment.”

More information about the awards can be found at the Banksia Foundation website.