simPRO opens new global offices

Trade business management software company simPRO has opened two new office spaces in Singapore and the Netherlands.

The two new offices employ six local team members in sales, business development and implementation consultant positions. simPRO also has locations in Brisbane, Australia; Auckland, New Zealand; Broomfield, CO; and St. Ives, UK.

“Our new office locations in Singapore and the Netherlands represent strategic growth of the simPRO brand and cements our global leadership position in trade business software,” says simPRO CEO Sean Diljore. “simPRO’s move into these high-growth markets builds on our core mission to help trade businesses that are essential small businesses for communities to grow and thrive.” 

The openings of these locations were under development prior to the COVID pandemic, which caused the plans to be put on hold. According to simPRO, this provided an opportunity to put more time and research into the regions under consideration. It also allowed more time for customer contacts to be made and demand for field management software to grow.

“The delay of the Singapore launch allowed us more time to research and make contacts before we set up an office on Cecil Street,” says Peter Darley, Senior VP of New Markets, simPRO. “We are now speaking to a number of customers who are excited to have this type of software and be supported by a local entity. The future looks bright for Singapore.”

Sean Sadler, Director of New Markets, simPRO, says the company was able to restart the European expansion plan in 2022.

“The Dutch market is not too dissimilar to the UK market,” says Sadler. “simPRO’s job management solutions will bring the same benefits that thousands of our UK customers benefit from today. The Netherlands trade businesses’ early adoption of technology will assist in our go-to market activities, and the geographical position will allow simPRO to expand further into Northern European countries.”