Mark VenderAIRAH has produced a video that celebrates and promotes the essential role played by the HVAC&R industry in the Australian economy and everyday life.
AIRAH CEO Tony Gleeson says that although it plays a pivotal role in contemporary life, the sector remains below the radar.
“Despite employing 170,000 Australians in a range of occupations and being essential to our health, comfort and productivity, HVAC&R stubbornly remains very much a hidden industry,” Gleeson says. “Our new AIRAH video is another addition to our suite of communications and marketing tools that can help raise awareness about our critical industry and the tremendous career opportunities within it.”
The video is titled “HVAC&R – Shaping your world” and brings to the fore some key statistics surrounding the industry. For instance, it is worth more than $28 billion to our economy, uses 24 per cent of total electricity, and is responsible for 13 per cent of total CO2 emissions. These numbers also help explain the industry’s preoccupation with sustainability, resilience, energy efficiency, and emissions reduction.
AIRAH Executive Manager – Government Relations and Technical Services Phil Wilkinson, F.AIRAH, says the video is a great way to reach a broader audience.
“One problem we in HVAC&R have when promoting ourselves is that our communications tend to stay within our own world,” says Wilkinson. “This video is made for people who don’t even know what HVAC&R stands for, so it’s vital we take it out of the silo of our industry and into the wider public.”
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