Heatcraft rebrands as Kirby

As part of an Australia-wide rebrand, Heatcraft has announced a new trading name and logo. The Heatcraft business will now be known as Kirby.

The rebrand is an evolution of the acquisition of Heatcraft Australia by Beijer Ref in April 2018.

“The new logo, Kirby – A Beijer Ref Company, unifies the business with the global Beijer Ref Group and carries forward the heritage of the Kirby brand, established in Australia since 1924,” says the company.

“Heatcraft has been a leading force in the industry since 2004. It built its success on a foundation of product innovation and the strength of its people from the merger of the former Kirby and Lovelocks wholesale businesses to today. As a Beijer Ref Company, Kirby will continue its commitment to quality and innovation, making the appropriate investments to expand capability and increase total market share.”

Kirby will continue to service its customers through its distribution network of more than 60 outlets around Australia. Over the coming 12 months, all Heatcraft storefronts will undergo a rebrand to Kirby.

“The new Kirby business will continue to operate alongside the Group’s Beijer Ref Australia operation as two independent businesses,” says the company.

“Kirby will continue to distribute and promote its exclusive brands including Kirby Refrigeration Equipment, Lennox HVAC Equipment, Gas2Go and smart@ccess alongside the extensive range of other leading brands.”